Norman Pattiz and VP of Edison Research Announced the Result of Podcastone’s Advertising Effectiveness Study

It was in February 2017 when the executive chairman of PodcastOne, Norman Pattiz and Edison Research Vice President of Strategy Tom Webster announced the results of a major advertisement study. The study involved advertising tests conducted with five major consumer brands in five diverse products and service categories. A series of comprehensive studies were conducted on pre and post-campaign lift for the podcast advertisers’ brands, and it was completed within the first half of the year 2016. Some of the main findings from the study are as follows:

  • More than 60 percent of listeners identified a specific brand of grocery post-campaign which is a 7 percent increase from the number of listeners in pre-study.
  • Product awareness increased by 47 percent from the time of pre-study to post-study for the financial services products. A 3 percent increase was experienced for automobile aftermarket product and 24 percent increase for garden and lawn products.
  • During the post-study, more than a third of the listeners gave very favorable opinions on automobile aftermarket product, and this was 18 percent improvement from the pre-study period. Also, 22 percent of listeners were very likely to purchase the garden and lawn products in post-study, and this was a 6 percent improvement from the pre-study.
  • Awareness of a certain automobile aftermarket product and a casual dining restaurant campaign messages increased by 60 percent and 76 percent respectively from Pre-study to the post-study.

Edison Research carried out three different studies on behalf of PodcastOne in the year 2016 so as to evaluate the effectiveness of their advertising services with five national brands. The study included online assessments of the audiences before the advertising campaign by Podcast started running and after each brand runs for about four to six weeks following the same methodology. The results thus show the outcome before and after the campaign studies, and it is evidenced that the podcast’s audiences are effectively receptive to the brand messages and are also willing to consider the brands.

About Norman Pattiz

Norman Pattiz is a broadcasting entrepreneur and is the founders of PodcastOne where he serves as the executive chairman. He was born in the year 1943, and by 1976 he founded Westwood One which is a radio syndication firm that he grew into the largest radio network in America. Renowned people have recognized Pattiz in his career including President Clinton and Bush who appointed him to the United States Broadcasting Board of Governors (BBG). Through his work, Pattiz has received numerous broadcasting awards which include Giants of Broadcasting Award from Library of American Broadcasting. PodcastOne was founded in the year 2012 as Launchpad before it changed its name in the year 2013.

 

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Eva Moskowitz – A Charter School CEO That Is Getting Noticed

There are a lot of conversations about the validity and effectiveness of charter schools these days. One woman, Eva Moskowitz, is proving that charter schools work. Moscowitz is a charter school founder and created the Success Academy Education Institute. She has a recently taken on Mayor de Blasio in a courtroom battle regarding the Mayor’s attempt at oversight of her pre-K programs. The battle continued for more than 18 months.

 

So far, her academies have approached learning and teaching in a new way. From the very aesthetics of running effective school programs, to addressing math deficiencies and finding new ways to finance operations, Moskowitz has pioneered a number of innovative methods. Now, she is ready to share her methods with the world.

 

Since the creation of her learning institution, she has raised more than $35 million. This gives staffers an opportunity to create project-based learning programs that help make the learning experience rich and interesting. Her schools are also leading the way on school integration. Her institute will offer principals and teachers across the nation a foundation for giving students access to a high-quality education.

 

There are enough studies to show that charter schools work for students of every race. While they can work particularly well for at-risk students, any student can benefit from a focused and well-designed curriculum. There are still a lot of elements to weigh. Public schools offer excellent opportunities for students to engage in sports and other activities that can lead to scholarships and further education etc. However, Eva Maskowitz approach is gaining a lot of notoriety. That can never be a bad thing.

 

While charter schools may not be the answer for everyone, they do provide a balanced and effective approach to learning and growth for many children across the nation. Many charter school graduates develop the inspiration to achieve.

https://en.wikipedia.org/wiki/Eva_Moskowitz#Early_life_and_education

http://www.huffingtonpost.com/topic/eva-moskowitz

Sweetgreen Offers Healthy Food With A Sweettouch

Sweetgreen is not a typical fast food restaurant. The chain, founded by Georgetown University graduate Nathaniel Ru, focuses on simplicity and making positive impacts on local communities. Their model has worked, growing them from a single restaurant in Washington D.C. to over 40 locations nationwide. In a recent interview with Fortune, Ru said they are “creating a brand that stands for something.” Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/

 

The idea started at Georgetown, when Ru and his classmates Jonathan Neman and Nicolas Jammet wanted a healthy dining option that would also be convenient. The first Sweetgreen opened in August 2007 and has been growing strong ever since. Ru, who graduated with a degree in Finance, believes in staying grounded. In an interview with the University of Pennsylvania, he describes how they got their first location with only three pages of a business plan. He also says it was the only time he wore a suit to a meeting. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3

 

“Keeping it real,” is one of the company’s five core values. They operate without a head office, and shut down the ones they do have several times a year. According to Theresa Dold, their Director of Digital Marketing, “People do not buy what you do. They buy the way that you do it.” They call this their Sweettouch. The strategy promotes employees opening the door for customers, giving them umbrellas in the rain and walking them through the ordering process. Each Sweetgreen restaurant also sources produce locally, varying their menu depending on what farmers are already growing. They also use a different architectural design for every store, blending them seamlessly into communities. Learn more: https://en.wikipedia.org/wiki/Sweetgreen

 

Sweetgreen also integrates modern technology and trends into their business model. Their app gives customers the ability to personalize orders with clear photographs of the available ingredients. Once ready, they can pick up their meal from a separate line in the store. The app accounts for over 30% of their business. The company also hosts what they call Sweetlife, a music and food festival with over 20,000 visitors each year. Sweetlife connects communities with local farmers, chefs and emerging musicians to promote healthier lifestyles.

 

Nathaniel Ru believes Sweetgreen succeeds because it not only connects with communities, but also because it provides an excellent experience to customers. As he describes it, “Yes, you always want to market to your tribe. We serve wraps and yogurt, but really we leave people better off in several ways.”

 

 

Samuel Strauch And The People-First Approach To Entrepreneurial Work

Metrik Holdings is a real estate investment firm that was founded by Samuel Strauch back in 2002. Over the following 15 years Strauch would slowly but steadily grow his company into a real workhorse in both Florida and international markets thanks to key business relationships with agencies in Latin America.

Strauch is an avid investor and an entrepreneur but above it all he is a leader in his industry. Strauch worked his way up through a high end education before committing himself entirely to the real estate world. Let’s take a look at Strauch’s view on life, his views on business, and how he seamlessly seems to blend the two.

Samuel Strauch has as great of a pedigree as anyone else in the business. Strauch graduated with his undergrad degree from Hofstra University before going on to study at both Erasmus University and Harvard University. There he would hone in on the sharp mind that he has become known for and the key business practices that would embolden his success later on in life.

To find success in real estate, and particularly with your own company as Metrik Real Estate has done, you need to be able to build a relationship. Samuel Strauch knows more than anything else that success in real estate is all about being able to reach another person and connect with them on a personal level. Strauch’s typical day is filled with such connections and he calls these meetings as the ‘key to my business’. Strauch knows that finding the next big property or locating the next great business idea is all about the team you surround yourself with.

Samuel Strauch also knows that the key to success is to not burden yourself with negative energy or self doubt. That is why Strauch spends parts of every single day deeply focused in his own private meditation practices. From this meditation Strauch is able to re-focus himself and shed negative energy. When probed about ‘doing over’ things in life here merely comments, “Looking at the balance, the positive outweighs the negative so I wouldn’t change a thing.” Samuel Strauch and Metrik Holdings are currently highly active in South Miami and Latin America.

Read more on HomeLight.com.

PodcastOne: A Positive Addition to Advertising Industry

The PodcastOne recently conducted a research study in collaboration with Edison Research to assess the impact of advertisement on consumer behavior related to major consumer brands. The study included a series of comprehensive studies focusing on the impacts of advertisement tests with regards to five major consumer brands of different products and services.

This study was the first of its kind related to podcast advertisement. The results of this study have demonstrated a significantly positive impact of podcast advertisement in the overall appeal of brands and the consumers’ purchasing behavior.

The comprehensive research study has come up with several key results. Some of the key findings are as under:

The study showed that more than 60% of the audience of podcast advertisements named a certain grocery brand. The percentage of the audience before the advertisement was a mere 7%. The number increased manifold as a result of podcast advertisement campaigns.

Similarly, the study also found that there was a sharp difference in the percentages of people aware of products before and after the study. As the result of the advertising campaign, these percentages increased by 47%, 37% and 24% for financial services item, automobile products, and garden accessories respectively. Learn more about Norman Pattiz: http://normanpattiz.com/

The study also demonstrated that in the case of an automobile aftermarket, the awareness among the listeners of podcast advertisements increased by 60% as compared to the percentage of people aware of the product before the study was conducted.

The PodcastOne is a widely known network of podcasts focusing on advertisements. The network was founded in 2013 by Norm Pattiz. The PodcastOne has an extensive collection of more than 200 podcasts on different topics including famous and successful individuals. Since its creation in 2013, the PodcastOne has had a successful experience of in terms of its impact on its listeners’ behavior. The network is based in California, U.S.

Norman Pattiz is the ingenious founder of PodcastOne who came up with the novel idea to take the concept of advertisement to new higher level. He is the Executive Chairman of the PodcastOne. Norman Pattiz also founded in 1974 the Westwood One, a big radio network. He has a decorated resume with an extensive experience in radio networking and advertisement.

According to Crunchbase, during his long, illustrious career, Norman Pattiz has served on the board of several organizations and remained a director at Office of Foreign Relations of the Sheriff Department of Los Angeles. Moreover, he also served as director of The Regents of the University of California. For his services, he has won several awards as well.

Tony Petrello’s Leadership Of Nabors Industries

Tony Petrello attended Yale University where he earned his M.S. in Mathematics. He then went to Harvard Law School and earned his law degree. He began his professional career in 1979 as a lawyer at the New York City law firm Baker & McKenzie where he focused on corporate tax issues. In 1986 he became the Managing Partner of the firm until he resigned in 1991.

It was in 1991 that Tony Petrello arrived at Nabors Industries, Ltd. Nabors is the largest land-based driller in the world when it comes to oil, natural gas, and geothermal. It has over 610 rigs in the United States alone and has operations in Canada, the Middle East, Africa, and Asia. As the President, Chief Executive Officer, and Chairman of the Board, Mr. Petrello is responsible for the strategic vision of the company as well as its day to day operations. Working in the oil industry requires leaders that can adapt to the competitive and ever-changing nature of the business, a skill that Tony Petrello ably provides Nabors Industries.

Follow Tony Petrello on LinkedIn.

Due to his successful leadership of Nabors, Tony Petrello was awarded $27.66 million in total compensation in fiscal year 2015. That was actually a reduction from what his compensation had been in previous years, such as in 2013 when he was paid $68.2 million. In 2014 the company had a change in its corporate governance and compensation rules in order to return more money to shareholders. However, Tony Petrello continues to being one of the top paid CEO’s in the nation.