Norman Pattiz and VP of Edison Research Announced the Result of Podcastone’s Advertising Effectiveness Study

It was in February 2017 when the executive chairman of PodcastOne, Norman Pattiz and Edison Research Vice President of Strategy Tom Webster announced the results of a major advertisement study. The study involved advertising tests conducted with five major consumer brands in five diverse products and service categories. A series of comprehensive studies were conducted on pre and post-campaign lift for the podcast advertisers’ brands, and it was completed within the first half of the year 2016. Some of the main findings from the study are as follows:

  • More than 60 percent of listeners identified a specific brand of grocery post-campaign which is a 7 percent increase from the number of listeners in pre-study.
  • Product awareness increased by 47 percent from the time of pre-study to post-study for the financial services products. A 3 percent increase was experienced for automobile aftermarket product and 24 percent increase for garden and lawn products.
  • During the post-study, more than a third of the listeners gave very favorable opinions on automobile aftermarket product, and this was 18 percent improvement from the pre-study period. Also, 22 percent of listeners were very likely to purchase the garden and lawn products in post-study, and this was a 6 percent improvement from the pre-study.
  • Awareness of a certain automobile aftermarket product and a casual dining restaurant campaign messages increased by 60 percent and 76 percent respectively from Pre-study to the post-study.

Edison Research carried out three different studies on behalf of PodcastOne in the year 2016 so as to evaluate the effectiveness of their advertising services with five national brands. The study included online assessments of the audiences before the advertising campaign by Podcast started running and after each brand runs for about four to six weeks following the same methodology. The results thus show the outcome before and after the campaign studies, and it is evidenced that the podcast’s audiences are effectively receptive to the brand messages and are also willing to consider the brands.

About Norman Pattiz

Norman Pattiz is a broadcasting entrepreneur and is the founders of PodcastOne where he serves as the executive chairman. He was born in the year 1943, and by 1976 he founded Westwood One which is a radio syndication firm that he grew into the largest radio network in America. Renowned people have recognized Pattiz in his career including President Clinton and Bush who appointed him to the United States Broadcasting Board of Governors (BBG). Through his work, Pattiz has received numerous broadcasting awards which include Giants of Broadcasting Award from Library of American Broadcasting. PodcastOne was founded in the year 2012 as Launchpad before it changed its name in the year 2013.

 

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A Closer Look at Aloha Construction, Inc. and the Services it Renders

Aloha Construction plans to expand its roofing business after a season filled with storms, high winds, and dangerous hail. Since they opened offices of the company in Northern Illinois, this enterprise has experienced tremendous growth. Aloha Construction also looks forward to building new homes for their vast clientele after the launch of an internal restoration service.

 

Aloha Construction, Inc and its extensive portfolio

 

According to the CEO of Aloha Construction, David Farbaky, this company has increased its project portfolio from 7,000 in 2013 to 20,000 in 2017. He also added that the company mission is to make homeowners feel good in the comfort of their homes. The company also plans to open new networks committed to providing services, such as kitchen remodeling, water extraction, interior restoration, and renovation of bathrooms and basements. Farbaky also emphasized that Aloha Construction, Inc. has provided numerous repair services and is bound to stand out in the coming months.

 

What services does Aloha Construction offer?

 

Aloha Construction is a family business based in Lake Zurich, Illinois. This company began as a small enterprise, which has since grown into one of the leading construction companies in the United States. This firm has clients in DuPage, Cook, McHenry, and the Lake counties. These customers are served from the company’s Bloomington office.

 

Aloha Construction has been able to acquire certification and membership from various organizations, including National Roofing, the Building Trades Association, and the BBB, Contractors Association. Aloha Construction has a five-star rating from the BBB. It offers its clients about 10 Year Craftsman warranty. Additionally, this company is licensed to conduct business and is insured as well. Aloha Construction, Inc. has been able to complete over 18,000 projects in parts of Round Lake, Lake Zurich, Vernon Hills, Wauconda, Hoffman Estates, Washington, and Palatine.

http://business.lzacc.com/list/member/aloha-construction-inc-2950

https://www.crunchbase.com/organization/aloha-construction-2

Eva Moskowitz – A Charter School CEO That Is Getting Noticed

There are a lot of conversations about the validity and effectiveness of charter schools these days. One woman, Eva Moskowitz, is proving that charter schools work. Moscowitz is a charter school founder and created the Success Academy Education Institute. She has a recently taken on Mayor de Blasio in a courtroom battle regarding the Mayor’s attempt at oversight of her pre-K programs. The battle continued for more than 18 months.

 

So far, her academies have approached learning and teaching in a new way. From the very aesthetics of running effective school programs, to addressing math deficiencies and finding new ways to finance operations, Moskowitz has pioneered a number of innovative methods. Now, she is ready to share her methods with the world.

 

Since the creation of her learning institution, she has raised more than $35 million. This gives staffers an opportunity to create project-based learning programs that help make the learning experience rich and interesting. Her schools are also leading the way on school integration. Her institute will offer principals and teachers across the nation a foundation for giving students access to a high-quality education.

 

There are enough studies to show that charter schools work for students of every race. While they can work particularly well for at-risk students, any student can benefit from a focused and well-designed curriculum. There are still a lot of elements to weigh. Public schools offer excellent opportunities for students to engage in sports and other activities that can lead to scholarships and further education etc. However, Eva Maskowitz approach is gaining a lot of notoriety. That can never be a bad thing.

 

While charter schools may not be the answer for everyone, they do provide a balanced and effective approach to learning and growth for many children across the nation. Many charter school graduates develop the inspiration to achieve.

https://en.wikipedia.org/wiki/Eva_Moskowitz#Early_life_and_education

http://www.huffingtonpost.com/topic/eva-moskowitz